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There are New Competitors Taking
Your Business! |
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Online Flowers
New
businesses that compete for floral sales include large floral e-retailers
like www.1800Flowers.com or www.Hallmark.com. If you haven’t considered
these floral e-retailers as competitors, consider these facts:
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Online floral retailers earn 20%
commission for sending orders through a traditional wire service, yet unlike
retail florists, they never have to carry any inventory of flowers.
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Wire services like Teleflora offer
these "high senders" cash rebates, meaning that membership fees
paid by member florists are actually paying the Order Gatherer! In
many cases, the Order Gatherer earns in excess of 29% commission.
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Retail florists lose the “outgoing”
business as consumers who once called the shop, now log on to sites like
1800flowers. Statistics prove that the number of consumers turning to the
Internet is increasing. This means that more and more “outgoing” business
will be heading for the Internet.
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FTD and Teleflora penalize their
members should they not achieve minimum sending levels (the outgoing
business). Yet the wire service model is the reason this new breed of
Internet floral retailer thrives.
Online Everything
Ten years ago, the only item that
could conveniently be purchased locally and remotely fulfilled for delivery
within a short time period was flowers. Flowers owned the market for remote
gift giving.
Today, flowers compete with virtually everything from books, to gourmet
foods. Just contact an online e-retailer and they will wrap it, sign a card
and deliver it to destinations all across the continent.
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Bloomen’s Competitive Answer |
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In order to win back the online floral
business and to demonstrate to the buying public that flowers are a cost
effective high-value gift, Florists must support a web strategy such as that
presented by Bloomen.
A strategy that benefits the florist and the consumer is the only strategy
that you should consider. Bloomen has developed such a strategy.
For the member florist:
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Bloomen provides the best means to
deliver the message to the buying public that dealing directly with a
florist is the best way to ensure the delivery of high-quality floral
products. This is e-marketing at work!
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Bloomen provides the most
cost-effective and complete e-retail strategy on the market. This offer is
exclusive to quality retail florists.
For the consumer
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Get the Facts About Out-of-Town Orders |
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Wire Services are not looking out for your best interests.
The Current Market
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Today, incoming orders from
out-of-town predominantly come through a wire service, but this represents a
low margin to florists.
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Direct calls through toll-free numbers
represent a high margin to florists, but this method is currently only used
by a small portion of the total market.
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Internet sales are predominantly made
by large floral e-retailers who pass their orders to you through a wire
service.
Take a look at the Bloomen
opportunity
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For a low investment, Bloomen provides
you with the potential to capture a meaningful share of the Internet market.
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Orders received via Bloomen represent
high margin Internet orders with high earning potential.
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